Response to Cicerone Cancelation

Response to Cicerone Cancelation

 

 

Response to Cicerone Cancelation

 

Contracted for BeerSchool at BeerFest; 

  • Year 1 Beer Server and 2 intro classes
  • Year 2 Beer Server and Certified Cicerone
  • Year 3 Beer Servier, Certified Cicerone and Advance Cicerone

Price $6,000 for 3 days

  • Deposit paid November 2023 
  • Listed on all relevant media platforms
    • Ticketing platforms:
      • Eventbrite
      • All in Events 
      • Showcase
      • Travel Alberta 
      • Explore Edmonton
    • Social media
    • Print
      • Poster
      • Flyers
      • Tickets
  • Venue booked and contracted 
  • Advertised globally as “ The only place in Canada for In person cicerone training” 
  • 190 people scheduled to attend BeerSchool day 1  as of  Feb 28th
  • Listed on all relevant media and event platforms 
    • Press and media events scheduled, rehearsed and attended. 

Cicerone received: 

  • Interviews about their participation
  • Included in media coverage from  
    • The Sun 
    • Journal
    • CBC 
    • CTV
    • Global
    • Mentions in documentary TV series 
  • Digital ads 
    • Facebook
    • Instagram
    • Google

Editorial – Print and Digital:

News Papers & Print

    • The Sun
    • The Journal 
    • Edify Magazine
    • Digital news & Blogs 

PR and events pre scheduled:

  • After parties 
  • Social media influencers and bloggers booked

Neil Witte and Cicerone Cancel – Feb 28, 2024 .

  • 0 notice 
  • 0 alternative provided
  • Reported by all news outlets:
    • The Sun 
    • Journal
    • CBC 
    • CTV
    • Global
    • Mentions in documentary TV series 

Cicerone sells to new owners March 20

Cicerone Provides:

  • 1 post about the event – March 13 
    • stating they won’t be participating

Cicerone launches online course

Paid by Cicerone:

  •  $0 

Paid by Edmonton BeerFest ownership

  • 370,000.00 

Refunds provided by Edmonton BeerFest ownership.

 

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