BeerFest Days 2027 | Edmonton, Alberta
Build a partnership people can experience
Connect your brand with attendees, families, hospitality operators, artists, cultural organizations, beverage producers, buyers and distributors through Edmonton's BeerFest Days.
One connected festival platform
Community, culture and commercial opportunity
BeerFest Days is an all-ages celebration of beverages, food, hospitality, live entertainment, performing arts, education, family activities and Edmonton culture.
The platform in action
2026 programming demonstrated the model
Sponsorship supports real programs and guest experiences rather than visibility alone.
Music and entertainment
Six days of programming featuring 12 bands, DJs and live performers.
Fashion and performing arts
Western Canada Fashion Week programming involving approximately 300 models.
Family and community
KidFest, cultural programming, rescue-focused activities and community causes.
Education and discovery
Beer School, guided learning, product discovery and industry conversation.
Hospitality and trade
Connections among producers, retailers, hospitality operators, buyers and distributors.
Festival participation
Approximately 180,000 festival sample tokens used across the festival period.
Partnership pathways
Sponsorship levels
Every partnership is finalized in writing around available inventory, objectives, suitability and measurable deliverables.
Presenting Partner
Festival-wide collaboration- Broadest festival association
- Major experience integration
- Hospitality and content
- Negotiated category terms
Official Partner
High-visibility partnership- Prominent festival recognition
- Meaningful activation footprint
- Digital content and hospitality
- Agreed reporting
Signature Experience / VIP
Program or guest experience- Major program association
- Onsite integration
- Targeted promotion
- Guest passes and hosting
Preferred Partner
Focused activation- Defined festival presence
- Program recognition
- Digital listing and content
- Select hospitality
Community / Program
Purpose-led participation- Cultural, family or charitable program
- Website recognition
- Onsite acknowledgement
- Tailored engagement
In-Kind / Service
Product or service contribution- Essential product or service
- Verified fair-market value
- Operational usefulness
- Benefits proportional to contribution
Activation inventory
Choose an experience that fits your brand
Available inventory may be combined into a custom partnership, subject to availability and approval.
Main Stage + Entertainment
Stage visibility, scheduled recognition, artist content and guest engagement.
Beer School + Education
Guided learning, product knowledge, responsible discovery and industry conversations.
Industry Lounge + Trade
Buyer, distributor, agency, hospitality and producer relationship-building.
Family + KidFest
All-ages activities, daytime participation and useful family-focused experiences.
Fashion + Performing Arts
Designers, models, live performance, creative production and cultural expression.
Rescue Race + Causes
Animal rescue, charitable visibility, community participation and volunteers.
App + Compliance
Schedules, approved materials, participant readiness and operational information.
Hospitality + Tourism
Hotel, travel, VIP, client hosting and Edmonton destination experiences.
Cultural Experience
Community-led national, regional or cultural beverage, food, music and storytelling.
Edmonton participation principle: Out-of-area participants are expected to contribute to, rather than extract from or displace, Edmonton's established industry and cultural communities.
Selected by level and fit
Available partnership benefits
| Benefit area | Available deliverables | How it is confirmed |
|---|---|---|
| Brand visibility | Linked sponsor listing, onsite recognition, program association and selected collateral. | Approved placements and asset schedule. |
| Content + promotion | Social or editorial content, email inclusion, announcements and approved festival assets. | Written content and timing plan. |
| Activation + hospitality | Appropriate footprint, guest hosting, contesting or sampling where permitted, and employee engagement. | Approved activation and hospitality allocation. |
| Industry + community | Aligned introductions, trade pathways, local suppliers, creators and community programs. | Mutually agreed objectives and participant availability. |
| Measurement | Available visibility, participation, content, hospitality, photo and community-outcome reporting. | Pre-agreed measures and post-event review. |
| Protection + clarity | Approved BeerFest marks, accurate affiliation wording and category terms where negotiated. | Final written sponsorship agreement. |
Protecting the public and community
Partnership standards
Sponsors receive meaningful opportunity along with clear legal, safety, cultural, advertising and community responsibilities.
Accurate affiliation
Use only the relationship, status, marks and benefits approved in writing. Do not imply government, civic or unapproved exclusive endorsement.
Responsible promotion
Alcohol-related messaging must support responsible service and consumption, age controls and applicable AGLC requirements.
Community and cultural respect
Represent origins accurately, avoid stereotypes and create measurable local economic or cultural value.
Insurance and safety
Required insurance, additional-insured status, permits, staffing, accessibility, fire, occupancy and emergency standards apply.
Sponsorship is not a licence or permit. Current government requirements, operational procedures, participant compliance terms and the final written agreement control wherever they are more specific.
Common questions
Planning your partnership
Can the sponsorship package be customized?
Yes. BeerFest Days can combine available festival visibility, programs, hospitality, content, community engagement and onsite activation into a written plan aligned with your objectives.
Does sponsorship include category exclusivity?
Not automatically. Category protection must be specifically defined in the written agreement and depends on existing commitments, availability and investment.
Can we provide products or services instead of cash?
BeerFest may accept relevant in-kind contributions. Benefits are based on verified fair-market value, operational usefulness, activation potential and a written agreement.
Does sponsorship authorize liquor service or use of BeerFest branding?
No. Sponsorship does not provide a liquor licence, permit or blanket authorization to use BeerFest trademarks. Licensed activity and brand use require the applicable written approvals.
How will our sponsorship be measured?
Measures are agreed before activation and may include available visibility, participation, hospitality use, content delivery, industry engagement, photo documentation and community outcomes.
