Taproom feature
A special release, brewer appearance, guided flight or neighbourhood brewery experience.
BeerFest Days across Edmonton
Plan your own BeerFest experience
Breweries, taprooms, eligible liquor stores, licensed restaurants and bars, hotels, venues, artists and community organizations are invited to create their own experience during BeerFest Days—then connect it to the wider festival through registration, shared standards and accurate promotion.
Create something worth discovering
What could your BeerFest experience be?
A BeerFest experience can be large or small. The strongest ideas suit the host, serve a clear audience, add something distinctive to BeerFest Days and contribute meaningfully to Edmonton.
Restaurant pairing
A ticketed or reservation-based beer dinner, tasting menu or local-food collaboration.
Beer School session
An educational class, demonstration, industry conversation or guided tasting.
Music and culture
A performance, exhibition, fashion presentation or cultural program connected to hospitality.
Community gathering
An all-ages activity, fundraiser, neighbourhood event or charity collaboration.
Industry experience
A buyer meeting, distributor showcase, product launch, networking session or hospitality activation.
Liquor-store experience
An eligible liquor store may propose an approved educational, promotional or tasting experience where its licence, premises and all required authorizations permit it.
Choose where it happens
Select a venue—or bring your own
Your venue must fit the proposed audience and program and must be capable of meeting every licensing, insurance, occupancy, safety, accessibility and BeerFest participation requirement.
Select a suitable venue
Tell BeerFest Days what you are planning and the capacity, location and atmosphere you need. A suitable participating venue may be identified, subject to availability, approval and a separate agreement with its operator.
Bring your existing venue
Bars and restaurants may propose a BeerFest experience inside their existing licensed premises. Breweries, taprooms and eligible liquor stores may also propose their own premises where their licence and all required approvals permit the planned activity.
The participation process
From your idea to BeerFest Days
Registration starts the conversation. Final participation depends on complete information, required approvals and written confirmation.
Develop your experience
Choose the responsible host, schedule, audience, products, programming and Edmonton benefit. Select a suitable venue or propose your existing licensed premises.
Register with BeerFest Days
Submit your organization, contacts, venue, dates and complete concept through the participant-registration process.
Secure every approval
Obtain the required licences, permits, venue approvals and certifications. Provide proof of the required commercial general liability insurance, including additional-insured status for the applicable BeerFest legal entity when specified in your written agreement.
Complete BeerFest review
Provide final operating, safety, service and marketing information and address any required changes.
Promote responsibly
Follow BeerFest advertising standards, use approved assets and accurately identify the organizer, venue, schedule, admission terms and relationship to BeerFest Days.
Operate and report
Follow all standards, report incidents promptly and provide requested attendance, local-impact and industry results.
Minimum standards
Participation comes with responsibility
- Identify the legal operator and accountable onsite lead.
- Use an appropriate venue with confirmed permission and capacity.
- Obtain every required AGLC, AHS, municipal, fire and occupancy approval.
- Maintain the commercial general liability coverage and limits stated in the participation agreement.
- Provide a valid certificate of insurance naming the applicable BeerFest legal entity as an additional insured when required, with coverage maintained for the full event and operating period.
- Use trained, certified staff and maintain any required workers' compensation coverage.
- Follow responsible-service, age-control and refusal-of-service requirements.
- Provide truthful pricing, ticketing, accessibility and cancellation information.
- Use only approved BeerFest names, logos, descriptions and promotional assets.
- Follow BeerFest advertising standards: no misleading affiliation, unsupported claims, irresponsible-consumption messaging or promotion that harms or displaces Edmonton's community, local economy or established industry.
- Maintain safe operations, incident reporting, sanitation and emergency planning.
- Respect participants, guests, intellectual property and Edmonton communities.
The Edmonton principle
Create local economic and cultural value
BeerFest Days welcomes local, provincial, national and international participation. Hosts should strengthen the city by working with Edmonton breweries, hospitality businesses, artists, entertainers, workers, suppliers, charities and community organizations wherever practical.
Advertising should invite responsible participation, represent Edmonton accurately and create measurable local benefit. BeerFest may require changes to—or removal of—creative, offers or claims that conflict with approved brand, community, economic-development or industry standards.
Out-of-area participants are expected to contribute to, rather than extract from or displace, Edmonton's established industry and cultural communities.
Read before registering
Standards and participant resources
The current written agreement, confirmation package and government requirements always control where they are more specific.
Common questions
Planning your BeerFest experience
Who can propose a BeerFest experience?
Breweries, taprooms, eligible liquor stores, licensed restaurants and bars, hotels, hospitality businesses, venues, artists, cultural organizations, charities and community groups may propose an experience. Acceptance depends on suitability, capacity, licensing, compliance and complete registration.
Can I choose a venue or use my own?
Yes. You may request help identifying a suitable participating venue, subject to availability and approval, or propose your own existing licensed bar, restaurant, brewery, taproom or eligible liquor-store premises. The venue and the specific planned activity must both satisfy all applicable approvals and BeerFest standards.
Does registration provide a liquor licence?
No. Registration does not provide or extend a liquor licence. Each host must confirm whether its activity is covered by its existing licence, requires an extension or special-event approval, or may be included in a specifically approved BeerFest licensed operation.
What insurance is required?
The host must maintain the commercial general liability coverage and limits stated in its participation agreement and provide a valid certificate of insurance. When required, the certificate must name the exact applicable BeerFest legal entity supplied in writing as an additional insured. Your broker or insurer should prepare the certificate; the BeerFest name or logo alone is not sufficient.
What advertising standards apply?
Promotions must use approved assets and accurate claims, clearly identify the independent organizer and event terms, support responsible consumption and respect Edmonton's community, local economy and established beer and hospitality industry. BeerFest may require non-compliant advertising to be corrected or removed.
Can I use the BeerFest name and logo?
Only approved participants may use authorized assets, wording and affiliation descriptions. Registration alone does not authorize use of BeerFest trademarks, logos or “official” status.
Can an experience be all ages?
Yes, where the venue, licence, programming and operating plan permit minors. Age controls must be clear, and liquor service must remain restricted and responsibly managed.
Can international brands participate?
Yes. International brands should register early and work through the appropriate Alberta agency, importer, distributor, licensing and product-ordering processes. Participation should also create meaningful connections and benefits in Edmonton.
Will BeerFest Days promote my experience?
Approved experiences may be considered for collective schedules, guides, website listings and shared promotion. Inclusion, placement and timing depend on complete approved information and available promotional capacity.
Bring your idea into the festival
Make Edmonton your BeerFest venue
Start with your idea. Register the responsible host and complete plan. BeerFest Days will then determine the appropriate participation, standards and promotional pathway.
