A beloved beer from the 1970s, discontinued in 2003, is set to return to select pubs in the UK. First brewed in 1876 as an IPA, Double Diamond became extremely popular, selling over 50 million pints annually during its heyday. However, it lost favor in the 1980s and was officially phased out two decades later.
Now, Allsopp’s Brewery is reintroducing a revamped version of Double Diamond, inspired by its 1922 recipe but featuring new hops such as Citra, Columbus, and Mosaic, with an ABV of 3.8%. James Allsopp expressed hope that this new iteration will resonate with both former fans and new drinkers.
Consumer reactions have been mixed, with some nostalgic for the original taste while others express skepticism about the new recipe.
Double Diamond is currently available in select pubs, including several in London and Burton-upon-Trent, with plans for wider distribution in the future.
Wild West Tail of The Edmonton BeerFest – A True Story
In the rugged Wild West of the Canadian beer scene, there’s a tale as daring as any outlaw saga. It all began when a group of bandits from Calgary, seeing the roaring success of Edmonton BeerFest, hatched a scheme to hijack the beloved festival. With their eyes on the prize, they launched an impersonating festival, deceptively branding themselves as the legitimate Edmonton BeerFest. Like bandits swapping the signposts in the middle of the night, they convinced sponsors, media, and even charities to support their counterfeit operation.
But this was no lawless land. A group of brave Edmonton businessmen, were not about to let these interlopers tarnish the name of their cherished Festival. As the imposters set up their tents, the local heroes rallied, exposing the fraud to the community and reclaiming the festival’s reputation. They fought not with six-shooters and spurs, but with the truth, perseverance, and an unyielding passion for their city’s culture.
These business owners stood together like a posse defending their homestead. Through a series of strategic moves and community support, they corralled the outlaws and restored the festival to its rightful place. In the end, the tale of the Edmonton BeerFest heist became legendary—a story of integrity, resilience, and a city that wouldn’t let its spirit be stolen. And so, the festival continues to thrive, celebrated and safeguarded by the community it serves.
RED ALERT!
Touring trade show organizers from Calgary have been impersonating an Edmonton business and festival.
Calgary trade show organizers, have been using the name of Edmonton’s beloved festival to acquire funds intended for Edmonton, convincing sponsors they are sponsoring the Edmonton BeerFest.
Their tactics aim to gain sponsorship dollars and attendees by exploiting the goodwill and international reputation of Edmonton’s festival. They have been very effective at this in the Calgary market, convincing out-of-town sponsors they are sponsoring the Edmonton BeerFest.
Names this trade show are using in their marketing and sponsorship sales include the following:
- Edmonton BeerFest
- YEGBEERFEST
- Edmonton International BeerFest
- many other variations
The Purposeful confusion practiced by this company include:
- Selling fake tickets to Edmonton BeerFest
- Having partners sell fake tickets to Edmonton BeerFest on their behalf (e.g., “Purchase ______ and get a free Edmonton BeerFest ticket”)
- Accepting sponsorship dollars intended for Edmonton’s BeerFest
- Scheduling events on abnormally close dates in venues with similar names
- Impersonating an Edmonton business and using media content from Edmonton BeerFest as their own
- Leveraging the local festival’s name and history with suppliers, media, entertainment, etc.
- Scheduling events on the exact same dates as previous years’ Edmonton BeerFest
These business practices have caused confusion among sponsors, media and attendees in Edmonton and internationally. Investment intended for Edmonton was taken from its intended community of Edmonton to Calgary. The Calgary company has used these funds to sponsor and fund projects in their community, attempting to establish credibility and making it difficult to correct the confusion.
The legitimate festival’s name and reputation have been damaged in their community and internationally.
We only recently became aware of this pre Covid this trade show was very small and in the summer months.
Travel to The World Famous BeerFest:
Travel to the World Famous BeerFest in Edmonton, Alberta Canada. Edmonton’s Beer Festival Celebrates BEERFEST!!! Every Spring at the Edmonton Convention Centre Everything from Craft Beer, Local Products, Domestic and imports are available.
Travel to The World Famous BeerFest ; There’s a reason Edmonton’s Festivals are the Famous
Edmonton brings up some good reasons to keep visiting over and over again. The year-round wonderful weather is a big factor, with longer summers and milder winters compared to other Canadian cities. This allows us more time to explore the best that the Albertan capital offers, including the huge line-up of festivals and events that take place here throughout the year.
One of the obvious things we love about Edmonton is that it’s home to some of Canada’s – and some of the world’s – superlatives, from ‘the world’s largest indoor rollercoaster’ to ‘the largest planetarium in Canada’. Check out our list of things we love about Edmonton and see whether these reasons resonate with your own interests. To us, they’re enough to make Edmonton a wonderful Canadian city to experience more than just once in a lifetime.
10 Things We Love About Edmonton,Alberta Canada including Festivals, BeerFest, Craft Beer and more.
Travel to The World Famous Edmonton BeerFest and stay up to date on Travel and Accommodations here https://internationalbeerfest.com/faq/accommodations/.
Every year, you can expect between 30 to 50 festivals in Edmonton, with several of the large ones being among the city’s main draws. It’s the summer calendar of events that usually gets quite packed. Highlight events range from the Edmonton Beerfest in March or early April, the Edmonton International Street Performer’s Festival and the Interstellar Rodeo in July, and the Edmonton Folk Festival in August.
Wintertime revelries include skate festivals and The Festival of Trees. In between, everything from classical symphonies to hip hop, food, and pets get their special occasion to celebrate in Edmonton. https://internationalbeerfest.com/edmonton-beerfest-international-beerfest-yegbeerfest-craft/
https://ca.hotels.com/go/canada/things-we-love-edmonton
Edmonton’s craft beer scene has seen exponential growth in the last decade.
Today, the city has dedicated brewery communities on either side of the river and new shops seems to be opening all the time. But how long can we sustain the beer boom?
https://www.cbc.ca/news/canada/edmonton/what-s-next-for-edmonton-s-craft-beer-industry-1.7161579
