Wild West Tail of The Edmonton BeerFest – A True Story

Wild West Tail of The Edmonton BeerFest – A True Story

Wild West Tail of The Edmonton BeerFest – A True Story

In the rugged Wild West of the Canadian beer scene, there’s a tale as daring as any outlaw saga. It all began when a group of bandits from Calgary, seeing the roaring success of Edmonton BeerFest, hatched a scheme to hijack the beloved festival. With their eyes on the prize, they launched an impersonating festival, deceptively branding themselves as the legitimate Edmonton BeerFest. Like bandits swapping the signposts in the middle of the night, they convinced sponsors, media, and even charities to support their counterfeit operation.

But this was no lawless land. A group of brave Edmonton businessmen, were not about to let these interlopers tarnish the name of their cherished Festival. As the imposters set up their tents, the local heroes rallied, exposing the fraud to the community and reclaiming the festival’s reputation. They fought not with six-shooters and spurs, but with the truth, perseverance, and an unyielding passion for their city’s culture.

These business owners stood together like a posse defending their homestead. Through a series of strategic moves and community support, they corralled the outlaws and restored the festival to its rightful place. In the end, the tale of the Edmonton BeerFest heist became legendary—a story of integrity, resilience, and a city that wouldn’t let its spirit be stolen. And so, the festival continues to thrive, celebrated and safeguarded by the community it serves.

Red Alert Edmonton

Red Alert Edmonton

RED ALERT!

Touring trade show organizers from Calgary have been impersonating an Edmonton business and festival.  

Calgary trade show organizers, have been using the name of Edmonton’s beloved festival to acquire funds intended for Edmonton, convincing sponsors they are sponsoring the Edmonton BeerFest.

Their tactics aim to gain sponsorship dollars and attendees by exploiting the goodwill and international reputation of Edmonton’s festival. They have been very effective at this in the Calgary market, convincing out-of-town sponsors they are sponsoring the Edmonton BeerFest.

Names this trade show are using in their marketing and sponsorship sales include the following:

  • Edmonton BeerFest
  • YEGBEERFEST
  • Edmonton International BeerFest
  • many other variations

The Purposeful confusion practiced by this company include:

  • Selling fake tickets to Edmonton BeerFest
  • Having partners sell fake tickets to Edmonton BeerFest on their behalf (e.g., “Purchase ______ and get a free Edmonton BeerFest ticket”)
  • Accepting sponsorship dollars intended for Edmonton’s BeerFest
  • Scheduling events on abnormally close dates in venues with similar names
  • Impersonating an Edmonton business and using media content from Edmonton BeerFest as their own
  • Leveraging the local festival’s name and history with suppliers, media, entertainment, etc.
  • Scheduling events on the exact same dates as previous years’ Edmonton BeerFest

These business practices have caused confusion among sponsors, media and attendees in Edmonton and internationally. Investment intended for Edmonton was taken from its intended community of Edmonton to Calgary. The Calgary company has used these funds to sponsor and fund projects in their community, attempting to establish credibility and making it difficult to correct the confusion.

The legitimate festival’s name and reputation have been damaged in their community and internationally.

We only recently became aware of this   pre Covid this trade show was very small and in the summer months.  

Travel to The World Famous BeerFest

Travel to The World Famous BeerFest

Travel to The World Famous BeerFest:

Travel to the World Famous BeerFest in Edmonton, Alberta Canada.  Edmonton’s Beer Festival Celebrates BEERFEST!!! Every Spring at the Edmonton Convention Centre Everything from Craft Beer, Local Products, Domestic and imports are available.

Travel to The World Famous BeerFest ; There’s a reason Edmonton’s Festivals are the Famous

Edmonton brings up some good reasons to keep visiting over and over again. The year-round wonderful weather is a big factor, with longer summers and milder winters compared to other Canadian cities. This allows us more time to explore the best that the Albertan capital offers, including the huge line-up of festivals and events that take place here throughout the year.

One of the obvious things we love about Edmonton is that it’s home to some of Canada’s – and some of the world’s – superlatives, from ‘the world’s largest indoor rollercoaster’ to ‘the largest planetarium in Canada’. Check out our list of things we love about Edmonton and see whether these reasons resonate with your own interests. To us, they’re enough to make Edmonton a wonderful Canadian city to experience more than just once in a lifetime.

10 Things We Love About Edmonton,Alberta Canada including Festivals, BeerFest, Craft Beer and more.

Travel to The World Famous Edmonton BeerFest and stay up to date on Travel and Accommodations here https://internationalbeerfest.com/faq/accommodations/.  

Every year, you can expect between 30 to 50 festivals in Edmonton, with several of the large ones being among the city’s main draws. It’s the summer calendar of events that usually gets quite packed. Highlight events range from the Edmonton Beerfest in March or early April, the Edmonton International Street Performer’s Festival and the Interstellar Rodeo in July, and the Edmonton Folk Festival in August. 

Wintertime revelries include skate festivals and The Festival of Trees. In between, everything from classical symphonies to hip hop, food, and pets get their special occasion to celebrate in Edmonton.  https://internationalbeerfest.com/edmonton-beerfest-international-beerfest-yegbeerfest-craft/

https://ca.hotels.com/go/canada/things-we-love-edmonton 

 

 

 

Craft Beer Edmonton Alberta

Craft Beer Edmonton Alberta

Edmonton’s craft beer scene has seen exponential growth in the last decade.

Today, the city has dedicated brewery communities on either side of the river and new shops seems to be opening all the time. But how long can we sustain the beer boom?

 

https://www.cbc.ca/news/canada/edmonton/what-s-next-for-edmonton-s-craft-beer-industry-1.7161579

FAMILY & COMMUNITY

FAMILY & COMMUNITY

BEER FAMILY & COMMUNITY

  • Edmonton Journal

EDMONTON’S INTERNATIONAL BEERFEST This year’s event will consist of sampling more than 200 types of beer, education on beer, food, games and plenty of live music. Performing this year are: The Secretaries, Matt Landry and The Dry Land Band, The Bee Arthurs, Sally’s Krackers, Red Ram, Sly Business, Needles to Vinyl, Steve Ennis and many more. When: Today, 4-10 p.m. and Saturday, 3-10 p.m. Where: Shaw Conference Centre, 9797 Jasper Ave. Tickets: $15 in advance at Ticketmaster, plus service charges; $20 at the door.

Information: www.edmontonbeerfest.com   ARTIST AT HEART Profiles Public Art Gallery offers adult drop-in classes that complements gallery exhibitions and enriches participants’ understanding of the art on display! In the April 24 class: Apparent/Transparent. Create a multi-layered acrylic painting on acetate. When: Wednesday, 2-4 p.m. Where: 19 Perron St., St. Albert. Cost: Information: $12 per Glenda class, Haughian, includes all 780-460-4310. materials. FUNKY FUSION CRAFT SALE Funky Fusion Craft Sale — not your grandma’s craft sale features beautiful handcrafted jewelry, wonderful handmade soaps and body products, wearable fibre art, original artwork, many mosaics, Sashiko items and more. When: Sunday, noon-4 p.m. Where: Parkallen Community League Hall, 6510 111th St.

Admission: Free. SOUTH EDMONTON VEGETARIAN AND GARDENING CLUB POTLUCK Bring vegetarian/vegan/raw dish for six people as well as serving utensils, and your own reusable plate. Victoria’s Raw Food (Viki) will discuss the Benefits of Raw Food.

When: Sunday, 5-8:30 p.m. Potluck start time 5 p.m. To attend speaker only, 6:30 p.m.

Where: Pleasantview Community Hall 10860 57th

Ave.

Cost: $3 per person or $6 per family. For tickets call 780-463-1626. MISS WORLD CANADA BANQUET AND SILENT AUCTION FOR VARIETY CHILDREN’S CHARITY Mayor Stephen Mandel; John McDonald (publisher of The Edmonton Journal); Georges Laraque (former Edm. Oiler); and Shannon Garrett, J.R. Larose and and Patrick Kabongo (Edmonton Eskimos) will be in attendance for a three-course dinner and networking banquet. The event is being hosted by Miss Edmonton, Ziyah Karmali, to benefit Variety Children’s Charity. Entertainment for the evening will consist of cultural and urban dance performances. Since this is a charitable dinner, your ticket is tax deductible and tax receipts are available upon request. When: Tuesday, 6-9 p.m. Where: Haweli Restaurant, 10220 103rd St. Tickets: $70. E-mail edmontonpress@gmail.com or call 780-297-6796.

SENIORS’ SPRING ZING EVENT Mathemagic. Participate in some incredible science experiments and enjoy a cookie and a coffee (free refills). Then join us to go on an amazing spiritual journey with Journey to Mecca in Imax. When: Wednesday, 2-4 p.m. Where: Telus World of Science. Tickets: $13.45 for individual seniors, $7.48 for senior members. Groups over 20 have a discounted rate. Ticket includes Imax, cookie, coffee and the science experiments.

Information: 780-451-3344. QUILT & PAINTINGS SALE Proceeds of the sale are donated to outreach charities. When: Thursday, 7-9 p.m. and May 1, 10 a.m. – 3 p.m. Where: 9009 163rd St. 41ST ANNUAL RED DEER SWAP MEET Automotive swap meet, 500+ indoor stalls. Sponsored by the Central Alberta Vintage Auto Club. When: April 30, 3-9 p.m. and May 1, 8 a.m.-4 p.m. Where: Westerner Park, 4847A 19th St., Red Deer. Admission: $2.

Information: E-mail swapmeetbarb@shaw.ca

DANCES

Hosted by the German Canadian Cultural Association. When: Today, 8-11:30 p.m. Where: 8310 Roper Rd. (51st Avenue). Tickets: Members $ 7, guests $ 10. New members always welcome!

Information: www.gcca.ca SOUTH EAST EDMONTON SENIORS ASSOCIATION Dance to the Melody Makers. When: Today, 7-10 p.m. Doors open 6:30 p.m. Where: 9359 82nd St.

Admission: Members $8 non-members $10. Refreshments. Cash bar.

Information: 780-468-1985. The Emeralds, May 28, roast beef dinner and dance. Prizes galore and birthday cake. Tickets $30, on sale now. Come celebrate SEESA’S 30th anniversary!

AN EVENING OF BALLROOM SOCIAL DANCING Hosts: Peter and Helga. When: Saturday, 7:30 p.m.-midnight. Where: Panko Dancestudio, 16122 114th Ave. Admission: $15, snacks included.

Information: 780-662-4191. NORTH EDMONTON SENIORS ASSOCIATION Music by the Rhythm Airs. When: Wednesday, 7-10 p.m. Where: Northgate Lions Seniors Recreation Centre, 7524 139th Ave.

Admission: Members $5, non-members $10. Cash bar. Information: 780-496-6969.

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Article Name:FAMILY & COMMUNITY
Publication:Edmonton Journal
Start Page:W2
End Page:W2