A beloved beer from the 1970s, discontinued in 2003, is set to return to select pubs in the UK. First brewed in 1876 as an IPA, Double Diamond became extremely popular, selling over 50 million pints annually during its heyday. However, it lost favor in the 1980s and was officially phased out two decades later.
Now, Allsopp’s Brewery is reintroducing a revamped version of Double Diamond, inspired by its 1922 recipe but featuring new hops such as Citra, Columbus, and Mosaic, with an ABV of 3.8%. James Allsopp expressed hope that this new iteration will resonate with both former fans and new drinkers.
Consumer reactions have been mixed, with some nostalgic for the original taste while others express skepticism about the new recipe.
Double Diamond is currently available in select pubs, including several in London and Burton-upon-Trent, with plans for wider distribution in the future.
